Keywords are one of the most important elements of a successful research statement. They serve several functions, including identifying relevant articles and books, determining the best way to describe a topic, and creating significance.

Identifying the right keywords for your research statement can save you a lot of time and effort. Whether you’re conducting a product survey, investigating customer support interactions, or writing blog posts, using the right words can help you hone in on the best information to share with readers.

There are many ways to identify keywords, but the key to success is to make a list of potential keywords, visit the website of competing businesses, and compare the competition’s offerings. This will help you narrow down your list of candidates and improve your chances of landing on the right page.

In addition to researching the right keywords, you should also consider testing the effectiveness of the ones you’ve chosen. A keyword extraction tool can reveal which search terms and phrases are most effective. These can include revealing the most important aspects of a customer’s purchase journey, or detecting common issues with a particular product.

Another way to make the most of your keyword research is to incorporate it into your editorial calendar. When you get feedback from your customers, you can better understand their needs and improve your products and services. You can use an automated tool to do this, too.

Finally, you should try to think like a customer. If possible, put yourself in the customer’s shoes and ask questions that aren’t related to your own business.