If you’re looking to build an online presence, choosing the right keywords is essential. A keyword’s popularity varies depending on what you’re targeting. Using the right keywords to market your product can increase your traffic and your bottom line. Luckily, there are many free and affordable keyword research tools to help you achieve this goal.

Google Keyword Planner is a free keyword tool that helps you find new keywords to target for your website. You can view keyword suggestions, search volume, competition, and estimated search traffic. It is part of your Google Ads account.

SpyFu is one of the most popular SEO tools. With over 7 billion results indexed across 114 million domains, SpyFu provides a rich source of data. In addition, it has a powerful reporting feature that allows you to quickly evaluate changes in your rankings.

Rank Tracker is another keyword tool that can provide more precise search volume analytics. While it doesn’t have the same number of features as other tools, it does provide some important data.

Keyword Tool is another free tool. It uses the autocompleting feature in Google to generate hundreds of keyword ideas for any topic. The software offers suggestions in a simple interface. Despite its simplicity, it can provide a large list of keyword ideas for your website.

SpyFu also has an excellent support for advertising. You can track your organic CTR and competitor rankings. This makes it an ideal tool for content marketers.