Search engine optimization (SEO) is a practice that is crucial for acquiring new customers. SEO also helps to build your brand and increase conversions. However, there are many factors that affect the success of an SEO campaign. To avoid confusion, it is best to use a platform that can help you with this process.

An SEO platform is a software system designed to analyze your website and provide you with useful information for improving its performance. It can also help you to monitor the performance of your site over time. You can then utilize the results to make relevant changes to your content.

There are two types of SEO platforms. One is a standalone tool, and the other is part of a larger marketing software suite. Depending on your needs, an SEO platform can help you track the effectiveness of your campaigns, support budget tracking, and perform keyword research.

Most ecommerce platforms offer some form of SEO functionality. Some of these features include automated metadata and schema integration. However, not all of these are customizable, especially with free ecommerce platforms. If you plan to use a paid ecommerce platform, you can always choose a platform that provides customization capabilities.

Squarespace is an all-in-one website builder that offers built-in SEO tools. They include a quick SEO checklist and comprehensive support resources. In addition, you can hire SEO experts to work with you. This makes it an excellent choice for photographers, small business owners, and others with professional websites.