The cost of a Google ad is based on the number of clicks a person makes on your ad. This is called a CPC. However, there are several factors that can affect the costs of your ad.

A keyword is a word or phrase used to describe a product, service, or event. You can use a keyword to determine when your ad appears and where it is displayed.

A keyword is also one of the key components to your PPC advertising strategy. Fortunately, there are tools available to help you determine which keywords are most worth your time.

One is the Google Keyword Planner. It is an official tool offered by Google and is free for research purposes. With this tool, you can generate a list of related words and phrases that are relevant to your marketing goals.

While the Google Keyword Planner is a great way to generate an initial list, it is important to understand the billing policies of your chosen search engine. Some companies charge for their ad clicks even if the ad is not clicked. If this is the case for you, you may want to consider a more effective PPC management solution.

Lastly, it is important to understand the quality score. Having a high score will help you get top placement for your ads. Generally, an ad that has a high quality score will cost you less.

Finally, it is a good idea to keep an eye on your budget. For instance, you may find that your budget can be stretched to its limits during peak hours.