There are several aspects of SEO, which help in boosting the visibility of a website. These aspects include the content, technical features and off-site factors. A well-developed SEO strategy will be able to improve the quality of traffic to your website and generate more revenue.

The main goals of SEO are to generate traffic, increase the number of visitors, and increase the conversion rate. Search engines analyze the content of a site and rank it on the basis of its relevance. It is important to create a website with relevant content to attract potential customers.

When you have a high-quality website, you can also earn more inbound links from reputable sites. The quality of the links you acquire will affect your domain authority and therefore, your rankings.

If your website is well-structured, search engines will be able to understand its content easily. The best way to do this is by having descriptive tags and categories on your website. In addition, make sure that your images are optimized and use proper alt text. This will enable screen reading tools to describe them to users.

The purpose of SEO is to get your website to the top of the search engine results pages. When you have a higher ranking, you can expect to receive more traffic and convert those visitors into customers.

The first step to SEO is to find the most appropriate keywords for your website. You can do this through keyword research. Another effective way to do this is to use a tool like Google AdWords.