If you are in the search engine optimization world, you have probably heard the saying “content is king.” This saying was originated by Bill Gates, two years before Google was created. However, this advice is no longer relevant in today’s world. Regardless of this, content is still an important ranking factor, and one that should be focused on.

A lot has changed since then, with the rise of mobile technology and social media driving more traffic to websites. The truth is that there is still a lot of work to be done to get your content noticed by search engines. Getting high quality, original content out there is still the best way to get your website ranked.

In fact, the majority of content gets little to no organic traffic. However, a site with high-quality, original content tends to rank higher in the SERPs than a site with duplicate, low-quality content. To get the most out of your SEO efforts, focus on the reader first.