Search engine optimization or SEO is a vital Internet Marketing technique. Its aim is to boost your website’s organic search traffic. Getting your website to the top of Google’s results page is a daunting task. But if you want to improve your rankings, there are three key pillars of SEO that you should follow.

The 3 pillars are content, technical and user experience. All these aspects work together to deliver the best possible user experience. For instance, content is the king of all SEO activities. By producing valuable content, you will attract new customers and keep them coming back.

Technical SEO focuses on making your site easier for search engines to index. This will improve the overall experience of your page. There are also plugins available for modern CMS systems that automatically take care of this aspect.

User experience is another essential pillar of SEO. Creating an exemplary user experience is crucial in order to get your content seen. However, it is also important to understand that many SEO elements are found in between these three.

In other words, a well-crafted SEO strategy incorporating all three pillars will yield the best results. And the best way to accomplish this is to break down your efforts into a systematic approach.

The three pillars of SEO are technical, on-page and content. Keeping all these elements in mind will increase your rankings and help you get more traffic.

When implementing any SEO campaign, it is important to remember that Google has changed its algorithms over the years. Newer tactics should be incorporated into your strategy.