SEO, or search engine optimization, is the process of improving your website to improve its ranking in Google search results. It also increases your website’s organic traffic. There are numerous SEO tools available, and many of them are free.

One of the most effective free SEO tools is the Google Search Console. You can use the Search Console to monitor your site’s performance and to identify any technical problems or issues. For example, the tool can tell you if you have a penalty. If you have a penalty, you can use the Disavow Tool to remove the penalty.

Another great SEO tool is the Google Keyword Planner. This tool provides tons of keyword planning data and can help you optimize your marketing campaign.

The SEO Competitive Analysis Tool from Moz is a free tool that can provide you with competitive intel and content opportunities. Some of its features include the keyword gap, speed of your site, and content opportunities.

Using the Google Search Console, you can find out how many pages you have indexed. It can also help you identify search queries users are using to get to your page. You can also submit your sitemaps so Google can better crawl your website.

Another important tool is the Google Analytics. When you connect your Google Analytics account with your Google Search Console account, you’ll be able to see how your site is performing. This is useful for detecting problems and figuring out which keywords are driving traffic.