SEO is a valuable marketing strategy for any business, but it’s particularly important for small businesses. With 80 percent of shoppers using search engines to find products and services, SEO can be a key factor in driving customers to your business’s website or storefront.

There are many ways that you can get your small business listed and ranked on Google’s search engine results pages. One of the most common is by getting listed in local directories, but there are other methods you can employ as well, including reaching out to suppliers and business associations for links back to your website.

Creating content that will help potential customers is key to driving search engine traffic and conversions. Make sure to include keywords throughout your content and optimize images for SEO.

Create a blog on your website to keep your content fresh and updated. Also, be sure to use social media to promote your content and drive more traffic to your site.

Optimize your page titles, meta descriptions and internal links for on-page optimization. This can be a time-consuming process, but it is an important step in SEO that will pay off for your company over the long term.

Install Google Analytics on your site to track your performance and see how visitors are interacting with your content. Then, link your Google Analytics account to your Google Search Console to get more keyword data.

Then, you can start to get your small business on the first page of Google’s search results and bring in more new customers. These 8 easy, DIY SEO tips will help your small business take a big leap in search engine rankings and bring in more qualified leads and sales.