Keyword research sounds like a tedious task and often goes to the bottom of the list when business owners start to think about marketing strategies. However, it’s a critical step in any search marketing campaign that should be taken seriously.

Despite this, most marketers don’t have an effective process for determining which keywords are the best fit for their businesses. That’s why we created this 5-step process that will help you figure out which keywords are right for your business.

First, compile a list of keywords based on what you know about your business. This list should include terms that have a high search volume and low competition.

Next, run each of the keywords through a tool to get search volume data and competitor analysis. Some of these tools are free and others are premium, but either way, you’ll be able to find some helpful insights into what keywords are worth pursuing.

Step 2: Question Keywords

Identify the questions that your audience is asking. For example, if you’re a wedding cake maker, your target audience might be searching for questions like “How do I plan the perfect wedding cake?” or “Where can I buy the most elegant wedding cake in NYC?”

These are all ideal queries to focus on because they’re both informative and relevant to your target audience. By incorporating these questions into your SEO, paid search, and content strategy, you’ll be able to rank higher for these types of queries.