Using the right keywords can help make it easier for people to find your business online. Whether you are looking to increase your organic traffic, improve your conversions, or simply want to improve your rankings, you need to perform keyword research. There are several tools you can use, but some are better than others.

A good keyword tool can provide you with hundreds of free keyword suggestions, up-to-date keyword ranking data, and trends. It can also help you identify high volume keywords. You can fine-tune your keyword research by targeting these phrases on your site’s other pages.

It’s also a good idea to do some competitor research. You can do this by checking the Google Search Console. You may discover that your competitors are competing for the same phrase.

The best way to perform a keyword research is to understand what people are searching for. The more you know about the keywords your potential customers are using to find your business, the better equipped you’ll be to produce content that meets their needs.

The best keyword research method is to scour the SERP landscape and discover what words and phrases your competition is using to gain and maintain rank. It’s also worth taking a look at the search engine’s autocomplete to see what keywords are suggested by the search results.

In general, you should do a keyword research if you’re trying to improve your SEO, especially if you’re new to the game. Using the right keywords makes it easier for potential customers to find you, and a well-planned website will have many pages targeting many different phrases.