SEO tools come in all shapes and sizes. Some focus on keyword targeting, others track backlinks and rankings, and others offer a combination of everything. Some are free and some cost money. The key is to check for the main features that you need in an app and to make sure that it gives you a good grasp of using its main functions before subscribing.

Researching a niche

You can learn a lot about your niche and how your competitors find their audience by using SEO tools. These help you understand your customers and your competitors better, helping you develop a much stronger understanding of the ecosystem you operate in.

Finding trending keywords

Google Trends shows search volume and popularity over time. It’s a great tool to use when identifying new topics for your site, as it can give you an idea of whether they’re popular or not.

Creating content that is relevant to your target audience

Your website should reflect the services, programs, and offerings that your institution provides. In addition, you want to ensure that your content is authoritative, reflects your brand, and is helpful to prospective students.

Keeping copy fresh and plagiarism-free

If you’re not careful, you can run into a lot of duplicate copies of your content. This is a big factor in Google’s ranking algorithm, so it’s important to check your site regularly for plagiarized material.

AMP testing

In the age of mobile devices, it’s crucial to have a mobile-friendly page that loads fast. This SEO app helps you do that by testing your AMP pages and spotting any issues that might prevent them from loading correctly.