There are many different types of keywords, so it is important to know what they are. These types of terms help companies determine the target market, and boost search engine campaigns. In addition, they give insight into the needs of your customers.

Short-tail keywords are commonly single words or phrases. They may have high search volume, but they also have high competition. This means that ranking for these terms can be difficult. Long-tail keywords are more specific and lower in search volume. However, they also bring in higher quality traffic.

Unlike short-tail keywords, long-tail keywords are longer than three words, and they usually contain a modifier related to the searcher’s needs. Since they are highly targeted, they can result in a significant increase in conversion rates.

Another type of keyword is a geo-targeting keyword. This type of term is used by people who are searching for local results. Combined with a geographic modifier, they can help you get noticed by potential customers.

Product-related keywords are a type of marketing term that directly references the product or service you’re selling. They are often generic, but can be specific to a particular brand or product. You can also target these keywords to specific users, such as users who are researching competitors’ products.

A customer-defining keyword is a term that targets a specific customer group, such as a professional. It can include age, gender, profession, and other characteristics. These terms identify a particular segment of your customers, giving you context for their needs.